Bains Studios is a slow-fashion business led by Simran Bains. Through consultation, Bains and I highlighted important aspects of her brand and brainstormed how we'd like to communicate it. Bains expressed wanting her packaging to represent various bodies since inclusivity is one of the core elements of the brand. Bains also expressed wanting a minimalist look to the packaging so we chose to go with black & white colour scheme and fine lines for the illustrations. Along with packaging, I was commissioned to design the Bains Studios logo that can be seen on the packaging and on the store's website.
Brand identity consultation.